Insurance Awareness Holiday


National Insurance Awareness Day was brought to my attention recently so I decided to take a deeper look at this “holiday.” National Insurance Awareness Day falls on June 28 and began in 2018, so there’s not much history to it. The origin of this day is unknown, but you can rest assured that it was probably started by the Insurance Lobby or the marketing department at an insurance company.


While researching, I did discover a historical timeline of insurance.  The very first concept of insurance was recorded in 3000 BC, when various Chinese shipping merchants would mix their goods to limit their exposure. In 1666, the concept of “fire insurance” was implemented due to a London fire. The 1850s brought the beginnings of health insurance, and the first auto policy was bought in 1897.


Insurance is a contract, represented by a policy, in which an individual or entity receives financial protection or reimbursement against losses from an insurance company. We all know insurance is important and necessary, so why does one need to be made aware of insurance with a special day?


Think of this as your annual check-up. Let the day serve as a reminder to evaluate your insurance coverage and make sure everything is up-to-date. Insurance gives us a way to care for and protect our families in the event an injury, accident or unplanned event occurs.


There are many different forms of insurance, with the most common being:

  • Health Insurance
  • Disability
  • Long Term Care
  • Life Insurance
  • Car Insurance
  • Home / Renters Insurance
  • Flood Insurance
  • Pet Insurance (CAT scans are covered!)


There are also some unique specialty insurance options on today’s market:

  • Lottery Insurance: This is for companies in case a group of their employees start a lottery ticket pool, win and then retire. The insurance policy would allow the company to hire temps and not lose key productivity while they search for replacements.
  • Insurance Against Death by Laughter: This funny insurance secures stand-up comedians if one of their audience members has a fatal laugh attack.
  • Wedding Insurance: For couples who have a change of heart about their relationship during wedding planning, this policy covers any deposits that have been paid out.
  • Body Part Insurance: This is specifically for athletes, musicians and entertainers alike who wish to insure specific body parts deemed “necessary” for their career.
  • Thrown Objects Insurance: This protects drummers when throwing drum sticks into the crowd, among other things.

Seriously! Those are real options for very specific needs.


With all the distractions of 2020, insurance has probably not been top of mind, when in fact, it may be the thing that deserves your fullest attention. You have a family and investments, maybe a company and employees, that all need to be protected. Insurance provides security for future goals, gives you peace of mind, and keeps commerce moving.  A majority of the public despise insurance companies, picturing them in constant battle with citizens. The stigma attached to insurance agents is not flattering – although sometimes deserved – the truth is, insurance is a “necessary evil.” We cannot conduct our everyday lives and run our businesses without it.


For our business owners out there, it’s always a good idea to sit down with your agent and review your commercial insurance policy. If something were to happen to one of your employees, one of your vehicles, the physical location of your business, or some other unfortunate event, you need to be assured that the proper coverage is in force. Otherwise, it could result in the downfall of your investment.


On this National Insurance Awareness Day, talk to your insurance agent with any questions or concerns about your coverages and make sure your agent explains things to you in an easy

and understandable manner. If you have any questions regarding Life, Disability, Long Term Care, medical insurance, or if you are interested in obtaining quotes and information, please let us know.


This underappreciated “holiday” won’t include cookouts with friends or fireworks, so let’s celebrate by dusting off those insurance policies and getting acquainted with your coverage.


Happy National Insurance Awareness Day! – Tom




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